It can be difficult to invest in something that you feel you can actually do yourself!
We can all write and you know more about your company than anybody else. You know what your company does, what it sells, why people should invest in your products and why you stand out from your competitors. Therefore nobody can write about your business better than you! Or can they?
You also know that you need consistent and regular news about your company through website updates, blogs and newsletters.
When does it make sense to write your own material?
You really should be focusing on the things that you do well and writing your own copy only really makes sense if you are a good writer and you can write quickly and efficiently as well as knowing how to write copy that will optimise calls to action and conversion. Copy should be told from the reader’s point-of-view and not the owner of the business which can be difficult to convey if it's your business.
So why aren't you writing about your company?
You are telling yourself that you will write that blog or newsletter later today. You have a whole list of things to do and all of them are much more important than writing - that has yet again gone to the bottom of your "To Do List". You've now come to the end of your working day and it's still not written! You are telling yourself once again that you will do it first thing tomorrow! Sound familiar?
The main reasons for not writing are:
• Not sure where to start
• Don't enjoy writing
• Issues with grammar, spelling and punctuation
• You know too much
• Too close to your topic
Is it time to call the Copy Writer?
If you can relate to any of these, then sitting down with a Copy Writer should be your next step. Make sure you talk with a writer who will discuss what your company needs. This should include who your target audience is and the type of articles that will work best for your company.
In all aspects of our lives, we select people that are experts in their trades because we want the best person to fulfil the task - you pick a top photographer to get those first class shots of your wedding, you choose a skilled masseuse to rub those aching muscles and a skilled hairdresser to give you that "wow" hairstyle.
Why not choose a top Copy Writer to script your articles?
If you are struggling to write articles that attract readers and potential customers and would like to discuss what your company needs, call Writing and Blogging on 07742 321513. We want you to spend your time running your business.