60% of businesses who blog acquire more customers, according to a HubSpot survey. That's a high percentage and that statistic alone has probably answered the question. For those of you out there who don't have a company blog, alarm bells should now be ringing.
Blogging Should be a Priority
Setting up a blog for your business should actually turn into a priority, so don't waste another moment. Plan how you can get started and use some help if necessary. There is a lot of "uncertainty" regarding business at the moment due to the outcome of the recent Referendum and there could be choppy waters ahead. It's imperative that your business stands out from the crowd or you may find that you get left behind.
No time, no ideas, will it work?!
If you're still sitting on the fence and using those common excuses such as I don't have enough time and I wouldn't know what to write about and will blogging really bring in more customers then read on as there are some very good reasons if the above statistic hasn't pushed you to take some action.
Don't Be Anonymous!
You may have the best products out there and you may have exactly what somebody is looking for, but if they don't know about it and you are not marketing your company to its optimum, they won't be buying from you or using your services.
Did I Say Marketing?
A company blog is an integral part of any content marketing strategy. It works 24/7 for you and perhaps unlike some of your employees, it never moans, it doesn't ask for a pay rise and best of all it can generate limitless leads - actually, there is a limit and that's your imagination or the person who is writing for you.
Billions of people use the Internet and you need to be out there so they can see you.
What Can Blogging Do For Your Business?
• Draw People to Your Website
• Establish You as an Authority
• Establish Leads that can be Converted into Customers
• Create Opportunities
• Make You Stand Out
• Improve SEO
Each new blog that you post creates a landing page and gives you the opportunity to use Keywords. Search engines love fresh content and it proves to Google that your website is right up to date and they you are very much alive and active.
Post Regularly to get Results
However, there is a catch! You do have to post regularly and your posts have to be engaging, informative and useful, so in other words, they have to offer "value" to your readers.
Unlike a paid advertising campaign that has a shelf life, your blog is there for eternity!
Remember: the only property that you own online is your Website and your Blog!
Still not convinced?
You really do have to talk to Writing and Blogging, based in Heathfield with clients throughout Sussex, Kent, Hampshire and Surrey. We will help you create a plan and provide you with the information needed to get your blog established so that together we can make your website and your company work. Call Annie on 07742 321513 to find out how you can start blogging now.