It doesn't matter what your company does, an e-book can be good for business. You may think some businesses lend themselves to it more easily but all companies should be thinking of writing electronic books for their existing and potential clients.
Actually, the word "book" might be off putting but it doesn't need to be. "Book" may seem to imply a lengthy article by an established writer. However, you can get a "Ghost" writer to do it all for you or just put your ideas down and let the experts put it all together and edit it into a publishable article. The length of the e-book can range from just a few pages to a much more lengthy account and really depends on the complexity of the subject.
Why should you publish an e-book?
• Establish Yourself as an Authority
• Raise Your Profile
• Reach Your Target Audience
• Grow Your Database
• Bring More Traffic to Your Website
• Increase Sales
That should sound pretty good for starters!
Establish Yourself as an Authority and Raise Your Profile
People want to know that you are capable of providing the assistance that they want and supplying handy information in the form of an e-book can raise your profile and define you as an expert in your field.
Explaining the benefits of your business can demonstrate that the way you do things makes sense. Sharing your knowledge and providing useful and helpful information can establish you as the authority and the "go to" person for the services you provide.
Grow Your Database and Bring More Traffic to Your Website
You can use the e-book as a handy instrument to capture email addresses and expand your database. It will also be useful content to share in your social media platforms which will drive traffic to your website and your blog.
E-books are excellent lead generation tools. Even if they are free, make sure that they are well written. Nobody wants to receive a "freebie" that doesn't have any value.
E-books will establish the credibility of your company and credibility breeds trust and trust inevitably leads to more sales.
Excellent "Inexpensive" Marketing
They are an excellent marketing tool for your business without appearing to be so! E-books are relatively inexpensive to produce compared with other marketing techniques.
I really feel that an e-book that is full of helpful and useful content for your readers will be very beneficial to your company and will be well worth the time that you have invested to write it whether it be written by you or somebody else.
Written well, it will be a very powerful tool and could potentially grow your customer base, define you as an expert in your chosen field and generate more sales for your business. And the latter is definitely the bottom line!
If you think an e-book could help your company gain more leads and you would like help in writing the content or editing what you have written, please contact Writing and Blogging to discuss your options.