As with all things, there is lots of debate about the importance of the Home page and indeed its relevance. People may feel that more and more they are directed to landing pages, so is it a page that you should really spend lots of time creating?
The answer is quite simply, “Yes!”
Why Is Your Home Page So Important?
And it’s imperative that you make it effective. Here we go through why it’s important and how you can get the maximum from it and that means people finding it and converting them to customers.
• Repeat visitors
• Part of your brand
• Needs to convey a good impression
Repeat visitors will often go to the Home page first; they know the url so will go there directly as will people who you have just given your business card to. Here, there will be no need to find you rather via a search engine or social media platform.
You really don’t want anyone that finds you to have an immediate poor impression of your brand by finding a poorly written, messy page.
A Stand Out Headline
Ensure the headline stands out by focusing on your most important benefit. People are more likely to read the headline than the actual content. Think about your Unique Selling Points, those things that really make you stand out from the competition.
Keep it simple and immediately obvious that you offer the service or product that people are looking for. Make it easy for people to go to other parts of your site to find the things that they are looking for.
• Clear, concise copy
• Easy navigation
• Use good English and grammar
• Include keywords
• Include a ‘Call To Action’
• It will take time
Cut Out The Waffle
Quite often, less is more! Many people have too much text, which becomes ambiguous and repetitive. Your Call To Action should be clear so that if potential customers want to get in touch with you, they can do it easily.
So we have established that you don’t need too much content, so ensure what you do write is perfect as any spelling mistakes or grammatical errors will stand out like beacons. Keywords are of course important but still try to write naturally and don’t force them into the text.
Your Home page is certainly not the only way people can access your site but not paying enough attention to it could be extremely detrimental.
What To Do Next
Writing and Blogging has written many Home pages for its clients and understands how important this page is to your website. If you are planning a new website or you are thinking of updating your copy, please get in touch with us by email firstname.lastname@example.org for a free appraisal of your site- it may just need a little tweaking!