If your business doesn't have a huge budget and many start-up businesses don't, you can still market your product successfully by being savvy and using Social Media effectively. However, you will need to provide your readers with interesting articles to get your message across. This means that you will need a lot of "content" which you can use on your website and share to your various social media channels including Twitter, Facebook, Instagram and LinkedIn.
However, your articles need to be much more than constant sales pitches. Over promoting your products just won't work. They need to provide "value" to your readers. By adding informative articles you have the chance of building an audience, both on your own site and through your social media.
Well-written content will open doors
So who can provide your content?
• People who work for you
• Guest Writers/Bloggers
• Purchase Content
• Copy Writers
Writing Your Own Content
If your business is new, you may have decided that you have the time to provide all the content that you need yourself. Employing somebody else to write for you is an expense that you feel can be avoided for the time being. Just ponder for a moment!
Make sure you are hitting the mark with your content and not wasting hours churning out copy that nobody will read.
People Who Work for You
You can turn to people who work for you if that's an option but bear in mind, writing might not be their forte and their time would be better spent doing something else.
They are a good option but you are still going to be doing a lot yourself. Also they may not be writing in the style you want and can be expensive to employ on an "ad hoc" basis.
This can sound like an absolute bargain and can be the cheapest way to get lots of content. However, this is mass-produced and will not be written with your company in mind and certainly won't include topical news that may be pertinent to you business.
Another option is to use a Copy Writer. This is a person that is an expert in their field. If this is the route you decide on it's a good idea to get one on board sooner rather than later so that you can work together and create a style that really works well for your business and hits the spot. A good Copy Writer will listen to what you want and will be able to confirm how much it’s going to cost you. Many will offer an editing service as well.
Poor Content Serves No Purpose
Always remember that marketing messages will work better if written well. Articles that are written badly and constructed poorly will inevitably remain in a deep chasm of obscurity providing no assistance to your social media campaigns.
Marketing Content is all around us and therefore it is only good content that really counts! Without content you have no chance of social media success.
If you need any help planning your marketing campaigns using well constructed and persuasive copy that will provide value to your readers, please contact Writing and Blogging on 07742 321513 or email firstname.lastname@example.org
Our Copy Writers based in East Sussex are helping clients throughout Kent and Sussex and throughout the UK.