Do you know what your Unique Selling Point (USP) is? Don’t worry if you cannot answer this question, well just for the moment anyway, as many business owners cannot answer this fundamental point, which is more than likely the key to their business success.
You Need More Than Being Experienced and Professional
So what is a USP? Simply it’s what differentiates your company from all your competitors and everyone else in the market place. Today, it’s no good saying that you are professional, experienced, fabulous at what you do, caring and the best in the business. These are characteristics that anyone searching for your line of business will be expecting as standard, so why waste your time and effort telling them this. Actually, it’s a huge waste of time as a potential client has already moved on to one of your competitors. You only have a few seconds to grab their attention.
What Solutions Are You Offering?
You need to be telling people what makes you unique. What is it about you that makes you stand out from the crowd and what it is that will ensure you are chosen and not another business offering the same service or product? In essence, what solutions are you offering for the problem in hand? Also, can you back up what you are saying - what guarantee are you offering?
Be Different To Make The Difference
It’s certainly worth spending time on establishing your USP and once you are happy that you know what makes you different, ensure that you tell people. It needs to be on your website to grab immediate attention. Telling people why you are different could make a lot of difference to your business - maybe whether you succeed or fail.
People are naturally selfish when they want something done and really do only care about what you can do for them at this particular moment in time - NOW!
What To Do Next
Writing and Blogging has been creating and crafting website copy that makes businesses stand out by establishing what makes them different. If you are struggling to get your message across and are using too many clichéd expressions, call us on 07742 321513 or email annie@writingandblogging.co.uk
It could make a big difference!